Fat Yak

Prologue:  The time has come, after much promising here  herehere, here,  and here  I’m finally going to do it, I’m going to review Fat Yak.

What has prompted me to take such action? I’ve been bought.

Last night I got caught up in some yaktion. Which is to say that I tripped along to a Mongolian BBQ place and attended the ‘launch’ of Fat Yak’s new on pack promotion. The Launch seemed to involve little more than drinking Fat Yak, watching the ads, and eating BBQed meat.

Have no idea what I’m talking about? Haven’t seen the ads? Think Matilda Bay’s media buyers need to work harder? Well let me get all web 3.2 on your arse and embed it for you:

So now that I’ve proven that editorial can be bought on this blog for to price of a few beers. some fried meat and a chance to listen to Mongolian Russell Howcroft I think we can get to the review.

Appearance:  It was a coopery, amber type colour. The glass I was concentrating on (as opposed to my usual Fat Yak drinking ritual of quaffing whilst spouting general bullshit stories, theories about footy and the general moronic-ness of people)  seemed to have these big fat bubbles making a run for the surface, I’ve never noticed these before though, so it’s might have been a trick of the glass, or my pouring or something. It has a full head on pouring, but this dissipates quickly, leaving just a trace of lacing at the edges.  

Taste:  It has a nice hoppy kick to it, without it being overpowering, there are some fruit aromas coming through as well. Very refreshing and easy to drink.  

Packaging:  It shouldn’t be too hard for you to find this on tap (at least in Victoria) so your packaging should be a pot glass, or possibly one of those clever Fat Yak branded Schooner glasses (nice tricky way of increasing volume, ask for a pot and get told ‘we only serve it in Fta Yak glasses, you get back the table a realise you’ve just bought a schooner) but say you are going camping, canoeing, or possibly yak racing. Tucking a keg under your arm is unpractical, then you will find the rustic yet stylish green yak on the standard Matilda Bay brown bottle very pleasing.

Food Suggestion: Until the good people of Matilda Bay educated me in the ways of the Mongols, I was not wise to the ancient ritual of Mongolian BBQ. It’s quite a production with strict rules for the customers, and snap frozen shaved beef. Fat Yak is a beer that goes well with the spicy flavours of the BBQ meatstuffs, its flavour is  big enough to cut through.

Fun Fact about Mongolia:  

       It’s the 19th biggest country in the world, yet has a population of only 2.9 million people, lonely.

       Ulan Bator is the capital, it has the lowest average temperature of any national capital in the world, so rug up.

       They produce quite a bit of sea buckthorn, tasty.

       Here some free financial advice for you – invest in Mongolia   – it’s about to be the Dubai of the central Asia, I assume without the gaudy architecture, British ex-pats, and the close enough to slave labour.

       Oh and you can go there and race a Yak if you win the Fat Yak competition. You should enter, but not too many times because I’m planning on winning, in fact I’m already working on my victory dance. I assure you it’s better than this guy’s;

 

In conclusion:  Fat Yak is a really good beer, it’s that fantastic ‘can’t go wrong’ available almost everywhere beer. Tasty, refreshing, more complex than the macro lagers out there, and a great way to introduce people to the wonderful world of Disney craft brews.

In fact I would argue that Fat Yak, along with James Squire are the most important beers in the Australian beer market today, as they are the gateway beers between the Macros and the Micros, they will be do more to grow the micro’s shares than any high hopped, 9.5%, post punk Indian pale ale ever will.

Oh and my money is on Bilakai, ‘The Justin Bieber of Mongolian Yak racing to win the Bayankhongor classic and I would select Khubilai to ride my beast of burden. I’m dubbing him the John Scholes of the Yak racing for his ability to build a successful career in both Archery and Yak Racing. (Don’t get the reference? Brush up on your late 1960’s North Melbourne footballers)     

Ranking:  I’ll have a Pint

6 Degrees of Norm (Where we link every beer back to George Wendt, Norm from Cheers):

  1. 1.    If Fat Yak had a theme song it could be Yaketty Yak (Don’t talk back)
  2. 2.    A version of which (recorded by the two live crew) was used in the movie ‘Twins’
  3. 3.    Which starred Danny Devito as Arnold Schwarnegger’s twin even though they looked nothing alike, but I guess Ivan Reitman knew what he was doing, he’s a genius.
  4. 4.    Danny is married to Rhea Pearlman
  5. 5.    Who plays Carla in Cheers
  6. 6.    Who serves beer to Norman ‘Norm’ Peterson
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6 thoughts on “Fat Yak

  1. Interesting question. I’m not sure Coopers does the same job, although it is clearly seen a a better quality beer than the Macros I’m not sure it does much to promote ‘craft’ breweries, becuase most people don’t see it as a craft brewer. Combine that with the fact that most people just think of coopers and coopers red or green I’m not sure it’s doing much of a educational job either.

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