Not everything I write is a review of a beer filled with in jokes and accompanied by a couple of traffic enhancing videos and celebrity references.
Nope occasionally I write serious articles about beer in general, happenings in ‘the scene’ and my thoughts on Marketing.
Here are those posts if you are interested:
Why the big breweries sell beer the way they do…..
And then how the little guys do it
And then more investigation of the positioning of the mainstream brands
And my thoughts on the Lion/Kirin takeover of Little Creatures
Then Of course there is the never-ending – Six pack of brewing success series:
Part One – The Product
Part Two – Branding