Six Pack to Brewing Success – Part 4 – Getting people to buy

When we last left this seemingly never ending series of posts we examined some of the better ways to get people to try your beers (I note that Moondog had a ‘showcase’ pack in stores last week, perhaps they have been reading the blog, would have thought they had better things to do, like changing the face of the Australian beer industry) but hell everyone loves free/cheap beer so how do you covert the trial into sales?

Now although this chapter is called – ‘Getting people to buy’ it could more correctly be called ‘distribution’.  As with all the other areas we have looked at there are a lot of things to consider.

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